This past week I had to do a “Personal Branding” assignment for Advertising. Rather than just talk about myself, I decided to make myself into a clothing brand: KG.
The logo is a metaphor for how as a society we put power on a pedestal , and think its unattainable – but it is. Also, if you flip it sideways: it says KG. I know, right.
I made 5 shirts displaying the 5 adjectives of my brand: witty, spontaneous, engaging, influential and fresh. On the back of them were KG’s values, brand differentiation, vision and promise. I also created a lookbook to showcase the brand to potential investors.
As you will see from the presentation, I took inspiration from a quote I have mentioned on here before from the homie Theophilus London.
“The clothes don’t make the man, it’s the man that makes the clothes.”
See the full presentation here!
lupe taught me — @kgoldstine 